It's difficult to
sell a plan when a plan doesn't really exist. I don't think people really care about the details, but they do want to be convinced that what will be delivered to them is as good or better than what they currently can get at roughly the same price or less. It would be easy to sell a plan if they could say things like, "Under this plan, all people will be able to buy affordable comprehensive insurance which cannot be taken away." But they can't actually say that at the moment.
