I'm all for transparency, but just a little bit the FTC has decided the bloggers are somehow "different" and deserving of special attention and regulation. I doubt that this will really matter in practice, but in principle they're basically saying that reviewers employed by big media are less likely to be corrupt.
As I said, I'm all for transparency, but how often in any publication are you told "this review product was given to the reviewer for free." You don't because it's usually obvious, and bloggers are of course much less likely to get such freebies.
But the elite conspire to ensure that the rules for the rest of us are more binding than the rules for them.
