I know I'm a broken record on this subject, but I do think it's the thing most lacking from the insider conversations on HCR. Not that I really know, because I'm not an insider, but occasionally I get a wee sense of what's actually occupying staffers in various places. "Voters liking this thing" seems to be at best an afterthought.
It's sorta weird, really, because on most subjects it's the first thing they think of, both about the policy itself and the myriad imaginary attack ads that can be run based on the policy. If voters don't like this thing, it'll likely be repealed before most of it even takes effect, either because Republicans take over or because frightened members of a Dem controlled Congress do so. Sure, there's the optimistic view that it could be "made better" instead of repealed, but I'm not really feeling all that hopey.