I actually like the "just play more shows" model of keeping market (as opposed to face value) prices down. I assume a big expense, both financial and personal, of touring is the "moving around" part and if bands with significant followings want to keep their performances accessible to more fans, while driving out the scalpers, then driving down the market price by simply increasing the number of available tickets by having multiple shows in locations with demand seems to be win-win.
I remember when Bruce Springsteen sold out 6 shows at the local arena way back when, though I don't know at what price. Also, too, I'm so old I remember when camping out in line for tickets was a normal activity.
