I'm quite happy bashing the media, as usual, but I think they're getting a bit of a bum rap. They're covering the deficit in large part because both major political parties are mostly talking about the deficit. If some charismatic politician with the ability to get people to point some cameras at him spent more time talking about jobs and coming up with policies for jobs and talking about those the media would be talking about that too.
Sure, generally, the media cover whatever it is that Republicans are talking about that week. This has been true as long as I can remember, with a bit of an exception for the first year of the Obama administration. And I don't think they should let politicians dictate what important issues are. However, when only stupid liberal bloggers seem to care about jobs...