A lot of money goes into election politics, yes even the Team D side of elections. People get paid a lot of money to recruit candidates and run campaigns. There are professionals whose job is to get people to vote for their team. And then as we near election day, and the preblaming begins, the supposedly unenthusiastic Democratic voter who always sits out midterm elections, perhaps because of nattering nabobs of negative liberal bloggers, will be to blame.
I pay attention to this stuff. As was the case in 2010, a few weeks before election day I still can't fill in the blank of "Vote team D because _______!" Don't get me wrong, I know why people should vote team D (mostly, but not entirely, because team R is much worse), but there is no narrative out there. No simple storyline of "Dems will do this" or even "Dems will try to do this."
There's some improvement. They seem to have finally decided that abortion and contraception access might actually be winning issues in some places. But overall... I couldn't give a bumper sticker pitch to my neighbor if I tried. And, again, I pay attention.
The people who get paid a lot of money to run campaigns need to figure out how to get people to vote. It's their job.