The Ads Are Horrible

So many mobile sites are basically unreadable on a phone. And no one on this planet has every purchased an item based on the sudden blaring auto-on ad that's practically impossible to turn off. I make no claims about the effectiveness of any internet advertising, but obviously companies have been paying a premium for these highly intrusive ads because I have no idea why. Don't any of them use the internet themselves?

The trouble, the publishers say, is twofold. The web advertising business, always unpredictable, became more treacherous. And website traffic plateaued at many large sites, in some cases falling — a new and troubling experience after a decade of exuberant growth.

Online publishers have faced numerous financial challenges in recent years, including automated advertising and ad-blocking tools. But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here.

Also, too, having a deliberate strategy of letting facebook eat your content because 3) profit? I don't get it.