Thursday, September 14, 2023

Brand Safety

There's a case to be made that Twitter at the end (pre-Musk) went a bit overboard with moderation. Moderation isn't complicated and doesn't scale, so it's never right to nitcpick based on anecdotes, but even sweet little me got banned once for an obvious joke.

But, obviously, things have shifted quite a bit since then!

As everyone who studies this tries to explain, the moderation is less for the users and more for the advertisers as they don't want to be associated with Nazis.