A fair response to Bush's ads - note, not necessarily the correct response strategically, but a prefectly fair response would go something like this.
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[ominous music swells]
Rice (from 9/11 Commission testimony): I believe the title was 'Bin Laden Determined to Attack'
Flash on screen: August 6, 2001, accompanied by Law and Order type thunk-thunk sound.
Followed by footage of Bush clearing Brush, Bush playing golf, talking about his vacation, each accompanied by the date and a good thunk-thunk sound. And, then yes, Bush reading about a pet goat. September 11. thunk-thunk.
Final narration: Bush wasn't there when America needed him most.
end
Now, as I said, I don't think Kerry should run such an ad, but the door to an ad of that particular type has been opened by the Bush campaign. They're the ones firing the shots.