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The story quickly spread. "For Kerry, a Boston Brahmin, [the cheesesteak incident] is something of a sore spot," reported The Washington Post the following day. "As he seeks to lose his reputation for $75 Salon Christophe haircuts, Turnbull & Asser shirts and long fingernails to play classical guitar, he has been seen riding a motorcycle and doing other regular-guy things." That same day, msnbc pundit Mike Barnicle, CNN pundit Tucker Carlson, The Boston Globe gossip column, and CNN political reporter John King all retold the tale of Kerry and the cheesesteak. Since then, it has been repeated in the media more than 100 times. Earlier this year, Bush declared in Philadelphia (using the local lingo), "I like my cheesesteak Whiz with," spurring the media to once again revisit Kerry's cheesesteak gaffe.
The Bush campaign always orders its Cheesesteaks with American cheese. Not Whiz. Proving that he will lie about literally everything.