I was going to write about this a couple of days ago, and it appears I was correct in my thinking. The Bushies screwed up by thinking the best way to approach their kill Social Security PR was to start screaming "CRISIS!!!" Frankly, everyone already *knows* there's a crisis. Everyone is wrong, of course, but there was no need to remind them of this. And, rolling out a several month campaign to convince people of something they already (wrongly) know, has provided an opportunity for a bit of push back.
The "crisis" idea was already there -- they would have been better off taking it as a given and running with the joys of investment. Instead of choking off debate, they've managed to encourage it.