I've long been puzzled what I've found to be a deep degree of dishonesty/obfuscation among journalists when they talk about their own craft. I've had various theories about why this is, though none are entirely satisfying. One potential theory is that they've spent years with the basic rules of source/reporter, where even on the smallest things access is exchanged for a willingness of the reporter to portrary things as the source would like them presented.
But, Little Debbie is at it again...