Last week, dday over at digby's linked to a Stoller post that examines the breadth of Obama's plans.
Money: MyBarackObama.com: With 1.5 million donors, this campaign has blown away anything we've ever seen in terms of grassroots fundraising. The technology is all centralized, so Obama knows the name, address, giving patterns, and occupation of every donor out there, as well as social networking information, like who the best raisers are. He has bypassed Actblue, and will probably end up building in a Congressional slate feature to further party build while keeping control of the data.He's put together his own network of dirty fucking hippies without even asking our permission. It's a BIG network. It really is a network, with connections. It's not just lotsa people. It's lotsa people who know how to use Facebook.One email from Moveon to their full list can bring in between $100k to $1M for a candidate, with $1M being the very top end of the range. With one good email to his list, in a few months, Obama will probably be able to bring in $1-3M for a Senate candidate under attack or split that among several. 10-20% of the money going to Senate candidates this cycle might come from Barack Obama's internet operation. Stunning
Field: MyBarackObama.com (MyBO): MyBarackObama.com is the cornerstone of the campaign, and it will have between 10-15 million opt-in members by election day. This group can be used for lobbying on legislation, GOTV, and donations. It's a cross between Moveon.org and the DNC, and with the White House, it can transform progressive politics and further amplify the power of the Presidency. As coordinated campaigns pick up, and the top of the ticket brings coattails, organizing power is going to further flow to the Obama campaign.