Markos has a bit more on the stupid Morton plan. Anyway, the reason why I do snort with derision at these things it's often clear that journalists writing about how to save their business model have zero understanding of what their business model is, and have so much contempt for the people who are trying to pay the bills that they don't even bother to talk to them about it. Let's just charge more for advertising! Someone tell the ad sales people to get right on that!