I'm a bit confused about journos in the US thinking there's something wrong with Murdoch's latest marketing stunt for
one if his newspapers. UK and European newspapers have long done plenty of creative marketing, while I think the last US innovation along these lines was the Sunday coupon section. Common approaches include book and DVD series marketing, as in "buy this newspaper and get this DVD for 1 Euro." They distribute the DVDs or books to the news stands.
