The problem is that there are not enough Democrats who are unapologetically outspoken in favor of women's rights. This is, in part, because DC-based consultants tell candidates to shut the fuck up about it. Yes, informed voters know that Team D is the party to vote for if you care about that issue, and except for some assholes in the House it's basically true, but abortion is one of those issues that a lot of not very political people will bother to vote on if someone shows some leadership.