At a certain point, the level of wrongness and deception precludes mere self-deception and suggests, you know, deliberate and intentioned deception. And then it's appropriate to ask just what it's all about?
One interesting sociological wrinkle in my life among the econ was a pervasive weird belief that all members of the tribe in good standing weren't just the bestest and the smartest, but were also highly ethical. I never quite understood why they thought (or claimed to think) members of Tribe Econ did not respond to the incentives they assumed everyone else did.