As I said before regarding netflix, whatever works for them. They're a non-monopoly business with a nonessential product, and if they think the best way to chase the benjamins is to split their store
into two separate ones and create a much shittier product for the consumer they're welcome to do so. I just have a hard time believing that they won't lose tons of customers, as to me their basic business model was always "this is too good a deal to pass up," both in terms of money and ease of use.
