Trevino explains the message he believes the “53 percent” could bring across. “Even if you’ve had a difficult time, that this is America, and there is still value in hard work, and individual self-reliance...times are hard, we are in the worst economic crisis since Great Depression, but nonetheless, the same American values are really the way out of it,” Trevino says. He adds: “On a more visceral level, there’s always the reaction against the hippies.”Josh Trevino? Really?