No idea about the truth of any of this, but I've long been mystified by the poor quality of internet ads and, more importantly, their landing pages. Whatever one expects from click-thrus, they aren't going to actually result in any revenue if what people click through to is craptacular. Craptacular landing pages is often my experience.
I, of course, exempt from this critique all of the fine Eschaton advertisers, past and future.
