And How Much Did They Spend

I'm not surprised Facebook is a hyperactive mess on the advertising side. They're the same on the user interface side.

Meanwhile, Adam Kmiec, the Global Director of Digital Marketing and Social Media at the Campbell Soup Company, said Facebook "is the most A.D.D. company I've ever seen."

Kmiec says Facebook has changed its ad products every few months, creating tremendous confusion among its clients. Kmiec suggested, for example, that Facebook may be about to kill "Reach Generator," a huge product it announced a huge launch conference earlier this year in New York. Until recently, Kmiec said, Facebook has also refused to share much data with its clients, making it "really tough for marketers and partners" to judge how their campaigns and content are doing.