I forget who came up with this framework - and it's one that I imagine both anthropologists and sociologists would rightfully object to as mischaracterizing their fields - but I find it to be a useful one for reading the journalism. Basically, anthropology is when journalists write about them, and sociology is when journalists write about us. It's a largely unconscious perspective bias that is often amazingly pronounced in pieces. Not claiming I'm immune from this, but I also don't claim to have a view from nowhere perspective.
It's certainly not the most important example of this, but it screams out in most pieces written about transportation issues, though I think that might be changing a bit. Reporters drive, so mass transit users are "them."