One thing I've tried to do more and more over the years is to avoid the politics freak show as much as possible. You know, the stupid shit some random person said to some other random person, the mostly irrelevant sex scandals, etc. Such things have an audience and I get why, but I've been trying to follow my own advice to try to communicate that personalities don't matter much, but policies do.
Sometimes freak show stuff has relevance, such as gross hypocrisy or too big of an asshole to have the job things, but mostly it's just the E! version of politics. We all love gossip, but let's try to remember that it isn't important.