Related to this is the genre of AL GORE HAS A BIG HOUSE* HYPOCRITE MUAHAHAHA. And, you know, if Al Gore was out there hectoring individuals for their individual choices this might be a fair charge. But he isn't. We can all do a bit through individual choices, though most of us probably aren't knowledgeable enough to know which choices really matter, but solving or ameliorating global climate change requires collective action. That's the point.
*I have no idea how "green" Gore's big house is and don't care.