The holiday season is when Italian-Americans make their pilgrimage back to the homeland, Philly's Italian Market (or 9th St. Market, depending on who you ask). The place is mobbed, with lines out the door for many shops. Yes people are shopping for their holiday meals, but the trip to the market is also just part of the holiday tradition. One bakery must do 25% of its annual take over the few days before Christmas, just in cannoli sales.
Except for the fact that I can't buy stuff because the lines are too long, it's great! But I just want to tell them... those cannolis are there all year.