Once upon a time blogger ethics was the hot topic for some journalists. Basically, they all had Teh Ethics because Assume Ethics (beat sweeteners are totally ethical! for realz!) but who knows what the bloogers are doing? They're all getting rich, probably! On the take from moneyed interests (I wish!) directing every word they wrote.
I always just rolled my eyes because, for one reason, it seemed that none of these journalists were aware of this thing called the Opinion Pages which regularly appeared in their journal of serious objective discoveries.