Not that I care much for the fortunes of McDonald's, and I'm rarely in them except for perhaps the occasional visit during a rare road trip, but if I were to offer advice it'd be: make the damn menus simple and readable. I'm not sure exactly what it is but it takes me 5 minutes just to figure out what the item I am considering buying costs. Maybe it's the screens, maybe it's the fact that they front the "value meals" or whatever they're called and hide the individual items, but I find them to be incomprehensible.
