Once they kill all the benefits the high wages will magically appear, right? That's how it works, right? Maybe declare a "light a 20 pound note in front of a homeless person for inspiration" annual holiday.
That might do it.
The prime minister will make the comments in a speech in Runcorn on Monday morning just weeks before George Osborne, the chancellor, sets out £12bn of welfare cuts, seeking to justify them in terms of both reducing the deficit and the need for further changes to incentivise work.
In his speech on “opportunity”, Cameron will say Britain needs to move from a “low-wage, high-tax, high-welfare society to a higher wage, lower tax, lower welfare society”.