“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”, asks Tim Cook, Apple’s chief executive, who has just flown into Britain for the launch of the iPad Pro. Cook, whose spotless tailored suit and red poppy belies the fact that he spent the night in a plane, is clearly in ebullient mood.
You can call it what you want, but those of us who work with computers need a screen and a decent keyboard. We also need easy ways to move and organize files and to not worry that we don't have access to our data if our internet goes out or that it all gets wiped out if we "sync" to the wrong thing. Make a nice product that does all those things and make up a new name for it if you want, but it'll basically be a PC with a different operating system. Microsoft tried to turn all their computers into tablets (Windows 8) and look how well that worked.