Perhaps the geniuses that run the newspapers should figure out how to actually get the newspapers to the people who are willing to pay for them.
It isn't quite the same, but most newspaper websites these days are a nightmare experience, with all the whackamole ads, and the randomly scrolling while you're trying to read, etc. Why DON'T PEOPLE LIKE OUR PRODUCT??? Well, as alt-weeklies long understood, the ads are part of your product. If they're horrible, your product is horrible.