We got a bit of this during the Bush administration, when some people always thought the outrage of the day was just a distraction from The Real Crime, whatever that happened to be. And, yes, if Trump knows anything it's how to play the media (not that they make it hard for him). Of course "gutting Medicare" or "putting Muslims on a list" is more important than "tweeting stupid shit." But it's all a part of the same thing, really. He isn't president yet. Tweeting stupid shit is about the biggest power he has right now.