One thing about blogging is the challenge of being interesting enough that people keep coming back while at the same time recognizing (and writing as if I recognize) that I'm usually not actually having several Truly Unique Ideas every day. I get really annoyed when I read a banal Hot Take that is written by someone who sounds (and maybe it is just the writing) as if they really believe that they are the first person the hot take has ever occurred to. Aside from all of the other problems with Tom Friedman, he writes as if he thinks he literally invented every word that comes out onto the page. "'Dog,' that's a good one, Tom," he thinks to himself as he invents a word for the fluffy companion at his feet. One day I expect he'll write, "Why do we drive on a parkway and park on a driveway?" and then wonder why the Nobel committee fails to give him the Literature prize for it.
Nothing wrong with pointing out the obvious sometimes, just know that you're doing it...