Everybody needs to eat, but aside from my local newspaper which, as flawed as it is, hasn't yet been destroyed by ads, I really do not visit any new site directly anymore. Okay that's wrong. The WaPo is okay.
Put it behind a paywall if you want, but The Kids Today really aren't going to feel the love for your Brand if it involves some insane whack-a-mole find-the-X video game every time they want to read an article.
