Nobody will hear this, but if your ad buyers are not taking advantage of the fact that our local cable Borg lets you geographically microtarget (at pretty fine targeting) then they are ripping you, and the people who have donated to you, off. This has been true for many years. I should never see New Jersey or suburban Philly ads (this might not be true of all channels but it is true of the Borg run sports station).
