Half a joke, but I do find it a bit of a mystery that movie studios don't actually milk their cash cows as much as they can. Sure people talk/complain about how everything's a sequel, etc, but they could probably film two hours of Luke Skywalker on an exercise bike and people would pay 10 bucks to see it.
Nobody has yet embraced my long-suggested plan of returning to the "serial" model. Release those things every 3 months.
