The people who swing elections are mostly dumb and usual nonvoters. I don't mean "dumb" as an insult, I mean it in the sense that they are people who spend their blissful lives worrying about anything other than politics and, unlike you freaks and weirdos, have never heard of a "Ben Shapiro."
They tend to have this strange idea that if they bother to go pull a lever somewhere, something might happen. And if it doesn't, they go back to more productive pursuits and hobbies.