Undecided Voters

I find it useful to re-read this old Chris Hayes piece occasionally.

The mere fact that you're reading this article right now suggests that you not only think politics is important, but you actually like it. You read the paper and listen to political radio and talk about politics at parties. In other words, you view politics the way a lot of people view cooking or sports or opera: as a hobby. Most undecided voters, by contrast, seem to view politics the way I view laundry. While I understand that to be a functioning member of society I have to do my laundry, and I always eventually get it done, I'll never do it before every last piece of clean clothing is dirty, as I find the entire business to be a chore. A significant number of undecided voters, I think, view politics in exactly this way: as a chore, a duty, something that must be done but is altogether unpleasant, and therefore something best put off for as long as possible.