I've said this many times (I repeat myself constantly on this dumb blog), but the issue with Trump is rarely the individual lies, it's that he is a liar. I don't mean that as a moral judgment (though it can be). I mean that he is someone who has no interest in not lying, and lies come out of his mouth as easy as, or perhaps easier than, the truth. That the press still thinks "Trump says" is news, in the sense that what he says might actually mean something, is an ongoing problem.