Sometimes it matters only a bit, sometimes a lot, but if I were an editor at one of our finer publications (no I should not be an editor at one of our finer publications), I would do my best to expunge all uses of "we" and "our" in pieces, which generally cast the "we" as white, elite educated, high income residents of one of a few metropolitan areas in the US.
You know other people can read your publication, and maybe some even subscribe to it, right?
