Never Tweet

Social media is mostly talked about as a way for nobodies to get an audience (also blogs once upon a time), but it also gave celebrities a way to reach audiences directly which they strangely didn't have before.

The celebs - or a certain kind of celeb anyway - really relied on the gossip/tabloid/PR industry, or for fancier ones the NYT Arts coverage. Probably the main vestige of that is how the tabs/UK royals function together.  It used to all be a bit like that. 

Now they can just tweet it out.  Though maybe they shouldn't!