The Story As Presented

Serwer

If you’re clever, you can manipulate the press into telling the story you want by making it seem fun and exciting, even if the story is incorrect or misleading. Given how easily the Trump campaign got the political press to take the bait here, there’s little question we’re in for a long campaign season in which it does it over and over again.

There’s another saying in journalism that’s supposed to be ironic: “Too good to check.” That’s when you hear something that sounds like a great story and you don’t check whether it’s true, because you want it to be true. You are not supposed to do this. But some narratives, it seems, are just too good to abandon.

Don't even have to be particularly clever, just clever enough to know which reporters will type up whatever you send them.